EL TRUEQUE POLAR / THE POLAR EXCHANGE

Digital McKinsey

Awards
1x D&AD Pencil New Blood Awards
Credits
Concept & CW: Jorge A. Botti, Thamara Schmid
AD: Johnson Lim, Thomas Aito
Tutor: Niklas Frings-Rupp
Info
Venezuelan hyperinflation is leading the unbanked to starvation. People can´t buy food with their devalued bills. Digital/McKinsey partnered up with Alimentos Polar, the most socially responsible food company in Venezuela, to develop a machine that allows the unbanked to buy food with the weight of their devalued bills. In exchange, Alimentos Polar will turn these bills into packaging material.